Showcase Etiquette part 2

Years ago, When I first graduated from acting school I paid to be in an acting showcase.
I was fresh from conservatory and a director I had worked with was the organizer, so I assumed it was good.  Part of the package was working on the scene with the director for a certain amount of hours and 3 performances. It was not cheap to be in it!! Overall I enjoyed the experience, and got some good feedback from the scene I had selected, but ultimately I didn't get what I wanted from it- auditions or work! This was not the showcase nor was it the director I worked with; I just had different expectations from the showcase than what it would really be able to deliver.

When do Casting Directors and Talent Agents attend showcases?
Agents and Casting Directors get A LOT of showcase invitations. Our time is precious and as a consequence, the showcases that we are likely to attend are the school programs. 
Showcase season for the MFA and conservatory programs start around February/March time every year. If there course has more than one showcase, i.e. work throughout the year that is open to the public, Casting Directors are likely to attend just one showcase from the school per year. Basically, we want to see the talent, get the package with your headshot/resumes, take notes on you, and keep you in mind for projects.

Talent Agents want to sign the best talent, first. So, for the most respected schools and courses (think Julliard, Yale School of Drama etc) they will send their assistants or attend themselves to try to spot the talent with the most potential and sign them first. They will attend shows for schools multiple times in the year. 

I'm not at school, what can i do?
A great way to meet agents and casting directors is to take their classes and seminars. I know why you might be cautious about that, and you should be, but take classes at the reputable places like The Network, One on One Studios or Actors Connection to name a few.

Court relationships with agents and casting directors that you would actually want to work with. Trust me- just because they are talent agents does not mean you should sign with them, and not all casting directors will respond to your brand. For example, I work primarily in Theater casting right now, I am not interested in meeting models.





How should I try to attract Casting Directors and talent agents to attend my showcase?
Establishing a relationship with an agent or casting director and cultivating it is key. Do you have a director or producer that you have both worked for? Would they be a reference for you?

What are they expecting?
Professionalism. Simple as that. You to feel and look like a professional ready to be hired. That you can carry their play or film of tv series. Be Smart. Invite professionals to professional work only.


I know Casting Directors and Talent Agents attended- What should I do next?
 Keep in touch! Send a thank you note! A smart way to build a relationship with casting director that doesn't know your work is to offer to be a reader.


 

Showcase Etiquette part 1

Years ago, When I first graduated from acting school I paid to be in an acting showcase.
I was fresh from conservatory and a director I had worked with was the organizer, so I assumed it was good.  Part of the package was working on the scene with the director for a certain amount of hours and 3 performances. It was not cheap to be in it!! Overall I enjoyed the experience, and got some good feedback from the scene I had selected, but ultimately I didn't get what I wanted from it- auditions or work! This was not the showcase nor was it the director I worked with; I just had different expectations from the showcase than what it would really be able to deliver.

In this two part column I will discuss the mistakes I made, and how to avoid them, and how to make the most out of any showcase you are in.

First off, learn from my mistakes! I made them, so you don't have to!

Mistake 1) This showcase did not guarantee an audience. 

This would not be a mistake if you have director friends or agent contacts that have been interested in seeing your work. A showcase could be a great platform to show them your talent. However, if the showcase does not offer an audience of professionals, and you are new to the business or just out of school, it may not be worth it. 
Lastly, If the showcase names the agents or casting directors that attend, do your research! How do you want to meet/impress, and why?

Mistake 2) The scene was good, but I've been prouder of other monologues or scenes. Thinking honestly, I read too old for the character I was playing.

If you are in a showcase you want to do the best scene or monologue possible for you. Pick a scene that is suitable for your age and type. I hear you- how boring! I can play any character, I am a talented actor, who will work to get the scene right! That might be so, but directors and casting directors want to see you play something they can realistically see you being cast as.

Mistake 3) I didn't follow up with the contacts that came. 

I should have written a thank you note to everyone who attended. I should have followed up later in the year when I was working on a show and invited them to see it. Networking is key in this business and contacts are important. You have to stay in Contact!

Next week I will further discuss showcase etiquette. When do casting directors and agents attend showcases? Which ones attract agents/directors and why? How to get an industry professional interested in your showcase and what they are expecting.

Don't audition for a job if you aren't interested in taking the role if you get it!

I just finished working on a low pay non-union theater gig, and I had a number of drop-outs after we cast. One person was union and didn't want to get a waiver, one person couldn't commit to the rehearsal dates and another was already booked on a gig.
Low to no paying gigs are still professional undertakings, because you are a professional actor, right?
Let's use the theater gig I mentioned above-
It is a professional showcase festival for emerging MFA playwrights; a low paying with 2-3 weeks rehearsal commitment.
The pay isn't going to be what you do this project for.
What makes this project something to take seriously is the networking opportunities: The upcoming playwrights, the established directors, the professors (with their resume and contacts), even making contact with me, the Casting Director. Make a good impression with any and all of the above will create working relationships that could lead to more work. Work begets work in this business. Keep this in mind-  Just because a casting director or director is currently working on a small project when you meet them, does not mean they don't work for bigger theaters or projects.
But if you drop out, flake out on rehearsal, or generally don't respect the project; a bad impression is a hard thing to undo.
Bottom line- Don't audition for a job you don't want to take, commit to and do your best in.

Happy Holidays!!!!
With the new year approaching you have the opportunity to take stock, and make goals.
Santa doesn't have to be the only one making a list and checking it twice!

Take pen to paper- where are you in your career? By the end of this year where do you want to be?
How you are going to achieve those goals? Try to make a step by step guide for yourself.

e.g. Want to audition more and land a big gig by the end of the year? here's a few things I would recommend making your list-
1) learn a new monologue every week. Read new plays. See new work (TV, Film and/or theater).
2) Take a private class with a teacher you respect to work on material, or take an acting class.
3) Sign up for Actors Connection, The Actors Network or One on One NYC networking events and workshops
4) Apply apply apply.
5) Audition, audition, audition.

Focus and you can make a real difference in your career this year!

REVIEW YOU HEADSHOT

Some basics to keep in mind.

• Does your headshot honestly reflect how you look and how you carry yourself?
•  I don't want a shot you before you cut and dyed your hair 5 months ago or a Glamour shot that doesn't show your true personality. LADIES- I will never call you in if you submit a sexy picture of yourself on a car. GENTS- I don't care about your muscles, Can you ACT?
• Comp card and Headshots are different: Headshots should not be a shot of you as a "Character" i.e.a doctor, a policeman. 
• Seek advice from people you trust! Pick your photographer with thought, and the shots you choose to send out with even more thought- Headshot sessions are expensive, as is reproducing the selected pictures!

READ THE BREAKDOWN CAREFULLY!

This seems so basic, but you'd be surprised. I just finished a theater project of a Tennessee Williams classic: and we were casting characters that are traditionally cast Caucasian as Hispanic instead. It was an important part of this particular production. How many Caucasian actors do you think submitted themselves? Honestly, I lost count!!!
Hence the title of this tip: READ THE BREAKDOWN CAREFULLY! A few more pointers:

• Did the Casting Director publish the preferred method of submission? If they say to email or to send a hard-copy, please respect that! Perhaps the office is trying to go green and use email submissions only, or perhaps they hate the office email being flooded with submissions. Either way, Submit appropriately.
• DON'T submit on a job if you aren't sure you are available for the shoot dates/theater run
• Similar to the above: If you are applying for a low/no pay- look at the amount of time versus pay. Will you work for that rate? For example- a non-union music videos will pay you $100 a day, for 8-10 hours. Is the experience worth it?
• DON'T cold call the office. It's just not done that way.

STAY CURRENT!

You should be current and up-to-date on all aspects of the acting business!
The periodicals like Variety, Hollywood Reporter and Backstage should be your bibles! Take Backstage, for example; many actors go straight to the Casting Notices section, but you should read it COVER TO COVER (or web page by page, if you only receive it digitally). It's the simplest way to stay connected and knowledgeable about the business you love! From advice columns to articles on the newest TV show or theater projects- those magazines are packed with information!